Method of Qualitative Data Analysis – Thematic Analysis

Find below extract from one of my published studies that used thematic analysis.
Understanding the method of Thematic Analysis
This research project used a qualitative method of thematic analysis (Braun & Clarke, 2006; Fereday & Muir-Cochrane, 2006).  Like any typical qualitative research, this study aimed at providing “descriptive accounts of the phenomenon under investigation.” Counting of “occurrences, volumes, or the size of associations between entities” was kept to the minimum (Smith, 2008, p.1).  “Thematic analysis is a method of identifying, analysing and reporting patterns (themes) within data” (Braun & Clarke, 2006, p.79).  Often this approach goes beyond identifying and analysing to interpreting various aspects of the research topic (Boyatzis, 1998).  In this way, thematic analysis is very flexible.  Though akin to qualitative content analysis, it is distinct from other methods of qualitative research (Hsieh & Shannon, 2005; Eto & Kyngäs, 2008).
In the present project, an adapted version of the hybrid approach of […]

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